Our CEO and Founder, Diane Vrkic, was a featured speaker this week in New York at the CRE Tech Live event. This event is part of New York Real Estate Tech Week (#nycretechweek), a gathering of over 5,000 leaders and innovators brought together in a cluster of diverse events all focused on discussing how the real estate industry is evolving with the advent of new technology.
The main theme of the conference on Monday was the Future of Work, featuring guests from companies that are pushing the transformation of the modern workplace, including Michael Mullin of Integrated Business Systems, Inc., Russell Olson of ROI Consulting Group, Amol Sarva of Knotel, as well as our own Diane Vrkic.
Key themes that were reflected in the conference talks:
- Technology is changing the way we work both physically and virtually
- Central role of data analytics in all aspects of the organization
- Automation of processes is leading to more efficient operations
- Choosing the right technology to drive business value
- Technology and spaces are becoming more user-centric
Businesses are evolving to embrace technologies that do away with spreadsheets and antiquated process. Commercial real estate is often branded as one of the industries that has been slow to embrace innovative technology solutions. But Diane has a different perspective, “I don't buy into the idea that commercial real estate was slow to adopt technology. People in commercial real estate are rational, but a lot of technology has not been adopted because it has not been very good.” She offered an interesting alternative to this oft repeated theme. By suggesting that perhaps the onus is on tech to be better, to provide better solutions to the industry was not something we heard uttered from any other presenter. Diane has been on the front lines of commercial real estate technology throughout her career and witnessed its evolution from both sides.
“I don't buy into the idea that commercial real estate was slow to adopt technology. People in commercial real estate are rational, but a lot of technology has not been adopted because it has not been very good.” -- Diane Vrkic, CEO of Waypoint
At Waypoint, we believe that what is more important than data itself is being able to gain insights that mobilize action to improve performance. This requires tools to improve collaboration and work processes for employees, ultimately leading to a better, more improved work experience across the organization.